build relationships
Estate Planning & Legacy
Nurturing Relationships that Last Beyond Your Clients’ Lifetime
Why Heirs Hold the Key to Growth
A massive transfer of wealth is underway. Over the next 25 years, an estimated $60 trillion in assets will pass from one generation to the next. For financial advisors, this shift brings both risk and opportunity. Research from Cerulli Associates1 reveals that only 13% of heirs choose to remain with their parents’ financial advisor, meaning 87% of assets often leave the firm. For advisors who want long-term growth, connecting with heirs early is essential.
How Early Conversations Pay Off
Engaging heirs isn’t just about protecting assets under management—it is also about helping families build financial literacy, stability, and confidence for the future. By starting conversations early, you position yourself as a trusted guide for multiple generations.
Clients often value advisors who extend care to their loved ones, and doing so can strengthen both trust and loyalty. For your practice, this approach means creating continuity, building resilience, and ensuring relationships—and assets—endure across generations.
Best Practices for Lasting Relationships
How United Life Can Help
- Deliver client confidence by helping them create estate plans that honor their wishes and provide for their heirs.
- Streamline the planning process with practical tools, like our client worksheet, to guide thorough and efficient discussions.
- Safeguard assets under management by addressing tax considerations and reducing the risk of assets leaving your practice.
